Privacy Policy

Last updated: 29 July 2026

Future Relay Ltd (“Future Relay”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit the Future Relay website, subscribe to our newsletter, contact us, access our guides and directories, or otherwise interact with our content and services.

1. Who We Are

Future Relay Ltd is the controller responsible for the personal information described in this Privacy Policy.

Future Relay Ltd
Business correspondence address: 26 Queen Court, Queen Square, London, WC1N 3BB
Email: hello@futurerelay.ai

For privacy questions, data protection requests or concerns about how we handle your information, please contact us using the details above.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

The Future Relay website;
Our AI tools, courses and resources directories;
Articles, guides, reviews and educational content;
Newsletter subscription forms;
Contact forms and email correspondence;
Surveys, promotions or events operated by Future Relay;
Analytics, cookies and similar website technologies;
Affiliate and referral links.

This Privacy Policy does not govern websites, applications or services operated independently by third parties, even where we link to them.

3. Personal Information We Collect

The personal information we collect depends on how you interact with Future Relay.

3.1 Information You Provide

You may provide information to us when you:

Subscribe to our newsletter;
Complete a contact form;
Send us an email;
Respond to a survey;
Submit feedback;
Participate in a promotion or event;
Communicate with us in another way.

This information may include:

Your name;
Your email address;
Your business or organisation;
Your job title, where relevant;
Your interests or communication preferences;
Information contained in your message or enquiry;
Feedback, survey responses or other information you voluntarily provide.

Please do not send us sensitive personal information unless it is necessary and you have been specifically asked to provide it.

3.2 Information Collected Automatically

When you visit the Future Relay website, we or our service providers may automatically collect limited technical and usage information.

This may include:

Your IP address;
Browser type and version;
Device type;
Operating system;
Approximate location derived from your IP address;
Pages viewed;
Links clicked;
Date and time of visits;
Time spent on pages;
Referring website or source;
Website navigation and interaction information;
Cookie identifiers and consent preferences;
Technical error, security and performance information.

Where permitted and enabled, our newsletter provider may also record whether an email was delivered, opened or clicked.

3.3 Information Received from Third Parties

We may receive limited information from third-party providers that help us operate Future Relay.

These may include:

Website hosting and security providers;
Analytics providers;
Newsletter and email platforms;
Contact-form providers;
Affiliate networks;
Social media platforms;
Event or survey platforms;
Business and technical service providers.

The information received will depend on the provider, your interaction with it and your privacy settings.

4. How We Use Personal Information

We may use personal information for the following purposes.

Operating and Securing the Website

We use technical and usage information to:

Deliver website pages and content;
Maintain website functionality;
Detect errors and technical problems;
Prevent spam, fraud and malicious activity;
Protect the security of the website and its users.
Our lawful basis is normally our legitimate interest in operating and protecting the Future Relay website.

Responding to Enquiries

We use your name, email address and message to:

Respond to questions;
Provide requested information;
Deal with feedback or complaints;
Maintain an appropriate record of correspondence.
Our lawful basis is normally our legitimate interest in responding to communications. Where your enquiry concerns a possible agreement or service, processing may also be necessary to take steps at your request before entering into a contract.

Sending Newsletters and Marketing Communications

Where you have subscribed, we may use your email address and preferences to send:

Future Relay newsletters;
AI news and educational content;
Articles, guides and resource recommendations;
Updates about Future Relay;
Promotions, events or offers.
Our lawful basis is your consent.

You may withdraw your consent at any time by using the unsubscribe link in an email or contacting hello@futurerelay.ai.

Analysing and Improving Future Relay

Subject to your cookie choices, we may use analytics information to:

Understand how visitors use the website;
Identify popular articles, tools and courses;
Measure website performance;
Improve navigation and accessibility;
Develop new content and features;
Assess the effectiveness of campaigns and referrals.
Where analytics requires cookies or similar identifiers, our lawful basis is your consent.

For limited security, operational or aggregated analysis that does not require consent, our lawful basis may be our legitimate interest in maintaining and improving the website.

Managing Affiliate and Referral Relationships

We may use click, referral and transaction-confirmation information to:

Identify whether a visitor followed an affiliate link;
Attribute qualifying referrals;
Calculate commission;
Monitor the performance of our commercial partnerships;
Detect fraudulent or invalid referrals.

Our lawful basis is our legitimate interest in operating and measuring Future Relay’s affiliate relationships. Where affiliate tracking requires non-essential cookies, those cookies will only be used after consent where required.

Complying With Legal Obligations

We may process information where necessary to:

Comply with applicable laws and regulations;
Respond to lawful requests from courts, regulators or authorities;
Maintain appropriate business and tax records;
Establish, exercise or defend legal claims;
Enforce our website terms and policies.

Our lawful basis is compliance with a legal obligation or, where applicable, our legitimate interest in protecting our legal rights.

5. Newsletter Communications

You will only receive Future Relay marketing emails where you have subscribed or where another lawful basis permits us to contact you.

Every marketing email will include an unsubscribe option.

After you unsubscribe, we may retain a minimal suppression record containing your email address. This helps us honour your request and avoid adding you back to marketing communications unintentionally.

Unsubscribing from marketing does not prevent us from sending a direct response to an enquiry or another necessary non-marketing communication.

6. Cookies and Similar Technologies

Future Relay may use cookies, pixels, local storage, tags and similar technologies.

Essential Cookies

Essential cookies are required for functions such as:

Website security;
Network management;
Fraud prevention;
Remembering privacy choices;
Delivering requested website functions.

These cookies do not normally require consent where they are strictly necessary.

Functional Cookies

Functional cookies may remember preferences and improve website functionality.

Where these cookies are not essential, they will only be used with your consent.

Analytics Cookies

Analytics cookies help us understand how visitors use the website and how the website performs.

Where required, these cookies will only be activated after you have given consent.

Marketing and Affiliate Cookies

Marketing or affiliate cookies may help measure referrals, advertising activity or qualifying affiliate transactions.

These cookies will only be activated where an appropriate lawful basis exists and consent has been obtained where required.

You can accept, reject or adjust non-essential cookie categories through the website’s cookie controls.

You may also manage cookies through your browser settings. Disabling essential cookies may affect website functionality.

Future Relay will not treat continued browsing, silence or inactivity as consent to non-essential cookies.

7. Affiliate Links and Commercial Relationships

Some Future Relay pages contain affiliate or referral links.

When you click an affiliate link, the destination website or affiliate network may record that the visit originated from Future Relay. Future Relay may receive a commission if you subsequently complete a qualifying action or purchase.

Once you leave Future Relay, the third party becomes responsible for the personal information it collects from you. This may include information about:

Your visit;
Your device;
Your purchase;
Your account with that third party;
Your cookie or advertising identifiers.

You should review the privacy and cookie policies of the relevant third party before providing personal information or completing a purchase.

Future Relay does not normally receive your full payment-card details or account password from an affiliate merchant.

8. How We Share Personal Information

We do not sell your personal information.

We may share personal information with trusted service providers where reasonably necessary to operate, secure and improve Future Relay.

These providers may include:

Website hosting and content-delivery providers;
Security and spam-prevention services;
Analytics providers;
Newsletter and email platforms;
Contact-form and communication providers;
Affiliate networks and commercial partners;
Survey and event platforms;
Cloud-storage and business-software providers;
Professional advisers such as accountants, solicitors and insurers.
Service providers may only process information for agreed purposes, subject to appropriate contractual and legal protections.

We may also disclose personal information where reasonably necessary to:

Comply with a legal obligation;
Respond to a lawful request from a court, regulator or authority;
Protect the rights, property or safety of Future Relay or another person;
Investigate fraud, misuse or security incidents;
Enforce our terms and policies;
Establish, exercise or defend legal claims.

9. Business Transfers

If Future Relay is involved in a sale, merger, restructuring, financing, acquisition or transfer of business assets, relevant personal information may be disclosed or transferred as part of that transaction.

We will take reasonable steps to ensure that personal information remains protected and is used consistently with this Privacy Policy.

10. International Data Transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to protect it in accordance with applicable data protection law.

Depending on the destination and provider, these safeguards may include:

A UK adequacy regulation;
The UK International Data Transfer Agreement;
The UK Addendum to approved standard contractual clauses;
Appropriate contractual and organisational safeguards;
Another legally recognised transfer mechanism.

You may contact us for further information about the safeguards used for a particular transfer.

11. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The retention period will depend on:

The nature of the information;
The reason it was collected;
Whether you remain subscribed to our newsletter;
Whether an enquiry or complaint remains open;
Security and fraud-prevention requirements;
Legal, tax and accounting obligations;
The need to establish, exercise or defend legal claims.
In general:
Newsletter information is retained while you remain subscribed;
A minimal suppression record may be retained after you unsubscribe;
Enquiry and correspondence records are retained for as long as reasonably necessary to respond and maintain an appropriate business record;
Consent records may be retained where necessary to demonstrate that valid consent was obtained;
Technical and security logs are retained only for the period reasonably required for security, troubleshooting and website operation;
Information required for legal, tax or dispute purposes may be retained for the applicable statutory period.

When information is no longer required, we will delete it, anonymise it or securely restrict its use.

12. Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

Unauthorised access;
Accidental loss;
Misuse;
Alteration;
Unauthorised disclosure;
Destruction.

These measures may include access controls, secure hosting, encryption, authentication, software updates, backups, security monitoring and contractual confidentiality obligations.

No website, transmission method or electronic storage system is completely secure. We therefore cannot guarantee absolute security.

Please contact us promptly if you believe personal information you provided to Future Relay has been compromised.

13. Your Privacy Rights

Depending on the circumstances and the applicable law, you may have the right to:

Request access to your personal information;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information;
Request restriction of processing;
Object to processing based on legitimate interests;
Request transfer of certain information in a portable format;
Withdraw consent at any time where processing relies on consent;
Complain to a data protection regulator;
Ask for information about international transfer safeguards.

Some rights are subject to legal conditions and exemptions.

Your Right to Object to Direct Marketing

You have the right to object to the use of your personal information for direct marketing at any time.

You can exercise this right by using the unsubscribe link in a marketing email or contacting hello@futurerelay.ai.

To exercise another privacy right, please contact us using the details at the end of this Privacy Policy.

We may need to request information to verify your identity before acting on a request. We will respond within the period required by applicable law.

14. Complaints

Please contact us first if you have concerns about how Future Relay handles your personal information. We will investigate and try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

If you live outside the United Kingdom, you may also have the right to complain to the data protection authority in your country.

15. Children’s Privacy

Future Relay is not designed or directed specifically at children under the age of 16, and we do not knowingly request personal information from children under 16.

If you are under 16, please do not subscribe to the newsletter or submit personal information without the involvement of a parent or guardian.

If we learn that we have collected personal information from a child in circumstances where we should not have done so, we will take reasonable steps to delete it.

A parent or guardian who believes that a child has provided personal information to Future Relay may contact hello@futurerelay.ai.

16. Automated Decision-Making

Future Relay does not currently use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

If this changes, we will update this Privacy Policy and provide the information required by applicable law.

17. Third-Party Websites and Embedded Content

Future Relay contains links to websites, applications, products and services operated by third parties.

Articles may also include embedded videos, social media content, widgets or other third-party features.

These third parties may collect information directly from your device, particularly when you interact with embedded content or leave the Future Relay website.

Future Relay does not control and is not responsible for the privacy, security or cookie practices of independent third parties.

You should review the relevant third party’s privacy information before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

Future Relay’s services;
Our data-processing practices;
The technology we use;
Our service providers;
Legal or regulatory requirements.
The date at the top of the policy identifies when it was last updated.

Where a change materially affects how we use personal information, we may provide additional notice through the website, newsletter or another appropriate communication.

19. Contact Information

For privacy questions, requests or complaints, please contact: